Mar 03 2008
The Open House
The Open House is a great tool for exposing your listing to the neighborhood.
It’s a shame more Realtors don’t hold their seller’s homes open on Sunday afternoons.
I think of my Open Houses as ‘Active’ Open Houses.
Why are they Active?
Rather than just hold the house open on Sunday, I am more proactive. I like to send out postcards to the neighborhood the week before, announcing that I will be holding the home open. On Thursday, I put together Folders and Gift Bags for visitors. I like to think of the Open House as a ‘Home Party’. It’s my chance to talk up the seller’s home, find out what visitors think as they walk through, and perhaps even find a buyer.
Sunday afternoon, I place my signs out, and direct traffic to my Open House. I bring my Buyer’s Folders and Gift Bags, all ready to hand out to visitors. I turn on soft music in the background, turn on the lights, and get ready to meet and greet visitors. If you enjoy people as much as I do, it’s a lot of fun!
The Results?
When visitors leave my Open House, I want them to remember the experience, remember the home, and remember me. In a scenerio like this, everyone wins. The visitor has a pleasant experience, I get feedback on the seller’s home, and there is a chance that the home will sell at that Open House.
See you this Sunday, in Camas (Grand Ridge), where I will be doing an Open House from 1-4 PM. Looking forward to meeting you.